User Persona Comparison: E-commerce Platforms vs. Buying Agents

2025-02-03

Overview

E-commerce platforms and buying agents (daigou) cater to different user demographics and behaviors. This analysis compares the user personas of these two types of platforms to highlight their distinct characteristics and preferences.

E-commerce Platforms

Demographics:

Behavior:

Motivations:

Buying Agents (Daigou)

Demographics:

Behavior:

Motivations:

Conclusion

While both e-commerce platforms and buying agents serve the purpose of online shopping, they attract different user bases with distinct needs and preferences. E-commerce platforms appeal to a broader audience seeking convenience and variety, whereas buying agents cater to a more niche market that values exclusivity and authenticity.

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