In recent years, China's proxy shopping platforms have gained significant traction by bridging the gap between global brands and Chinese consumers. These platforms act as intermediaries, facilitating the purchase of overseas goods for customers in China. One of the key factors behind their success is their innovative supply chain integration model, which ensures efficient, reliable, and cost-effective delivery of products.
The supply chain integration model utilized by these platforms involves several key steps:
This integrated supply chain model offers several advantages:
Despite its advantages, the supply chain integration model faces challenges such as fluctuating tariffs, geopolitical tensions, and logistical complexities. However, advancements in technology, such as blockchain for supply chain transparency and AI-driven demand forecasting, are expected to mitigate these issues. As the market continues to evolve, these platforms are likely to further refine their supply chain strategies to meet the growing demand for overseas products.