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In China, daigou — or "surrogate shopper" — refers to the business of purchasing, often luxury, goods from overseas and selling them to domestic buyers at a markup. This trend began as a way for Chinese tourists and students abroad to make a profit and has grown into a massive online business supported by social media platforms like WeChat and Taobao.
Popular items for daigou include cosmetics, infant formula, and designer-branded apparel, as these are often less expensive, of higher quality, or more readily available abroad than in China. The growth of China's middle class and their increasing interest in global products have turned daigou into a booming industry.
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